Tuna Marine: Case Study

Growth Strategy

Tuna Marine

Tuna Marine is a retail brand in South Africa. They tasked the Marketing Centre with addressing the issues they had with a steady decline in market share.

Brand Strategy, Channel & Distribution Strategy, Growth Strategy

Challenge

Merchandising and in-store management were both neglected.
A lack of inbound customer marketing to attract customers to their brand.
Unclear unique selling proposition for the brand.

Solution

Created differentiated product and brand positioning.
Identified packaging and innovation opportunities for the brand.
Further development of the Spar Group as a distribution channel.

Results

Market share growth

A 35% increase in market share in just four months.

Distribution expansion

We identified further opportunities to develop the Spar group as a distribution channel.

Successful business sale

The company was sold to Mediterranean Foods for an amount much higher than previously anticipated.

“The resulting success was that Tuna Marine were able to sell the business to Mediterranean Foods for a higher price than previously anticipated and we parted ways with a sense of pride in what had been accomplished in a very short space of time.”

Tuna Marine

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Tuna Marine: Case Study

Growth Strategy

Tuna Marine

Challenge

Solution

Results

Market share growth

Distribution expansion

Successful business sale

Related case studies

Kosnic: How using a Fractional Marketing Director has helped grow the brand, improve customer engagement, sales and profit.

Radleys: Using a Strategy Waterfall to focus marketing activities to achieve company goals

Simonsig: Tactical Case Study

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