Frequently asked questions

Yes. If you already have a Marketing Director, CMO or senior marketing lead in place who is setting the strategy and direction, our Activation Team can work alongside them to support delivery and execution.

Where strategic leadership is not already in place, we can provide a Fractional CMO to ensure the team is working towards clear priorities and commercial goals.

The key is that the Activation Team has the strategic direction it needs to deliver effectively.

A senior Fractional Marketer leads strategy and coordinates marketing activity, supported by The Marketing Centre's wider network and structured frameworks. Where execution capacity is needed, the Activation Team can be added to ensure strategy translates into consistent action, without additional headcount.

In most cases, no.

CMO’s CMO is designed specifically for situations where the existing leader is capable but needs strengthening at a more complex stage.

No.

It sits above your existing stack, improving how those tools are used.

The key question is not “who has the best CV”.

It is:

How is that experience supported?

Are you relying on one individual?

Or are you accessing a broader system of knowledge, frameworks and support?

Also consider:

• accountability for outcomes
• longevity of client relationships
• how decisions are made and supported

The answers will define the experience you get.

Finding the right fractional marketing support means identifying experienced marketing professionals who can integrate into your business on a flexible basis. The Marketing Centre provides access to senior Fractional Marketers with proven expertise across sectors and business sizes.

If your business is entering a phase where marketing decisions carry more complexity, risk, or commercial impact than before, this is likely relevant.

A simple test:

If the role has grown faster than the leader’s capacity to carry it alone, the gap exists.

Most businesses don’t start by choosing a service.

They start by understanding their constraint.

Is it clarity, leadership, execution, or capability?

We help identify that and recommend the right solution.

The right starting point depends on your challenge: is it clarity, leadership, execution or capability?

The Discovery Call is designed to help you identify exactly that, with no obligation.

The Marketing Centre matches each client with the right senior Fractional Marketer from its network, drawing on deep sector expertise across industries. Your Fractional Marketer works as an integrated part of your leadership team, drawing on collective knowledge and frameworks built from years of client engagements globally.

AI is measured against commercial outcomes:

• revenue growth
• cost reduction
• efficiency gains
• improved decision-making

Not tool usage or technical outputs.

An agency delivers activity.

The Marketing Centre’s Fractional Marketers provide leadership.

We define strategy, make decisions, and ensure activity is aligned to commercial outcomes.

AI tools provide capability.

Growth Centa OS provides:

• structure
• context
• decision-making frameworks

It is built around how marketing leaders actually operate.

Most clients work with us for two years or more.

Not because they are tied into contracts.

But because the relationship continues to deliver value as the business evolves.

As growth progresses, many clients expand their engagement to include additional services.

The number of hours a Fractional CMO works can vary depending on the specific needs of the business they are working with. However, it is generally accepted that a Fractional CMO will work between 10 and 20 hours per week.

Some Fractional CMOs may work fewer hours per week, while others may work more. The exact number of hours will depend on the scope of the project, the size of the business, and the specific needs of the client. 

It is important to note that Fractional CMOs are typically paid on an hourly basis. This means that the client will only pay for the hours that the CMO actually works. This can be a more cost-effective option for businesses that do not need a full-time CMO.

The cost varies based on experience and the scope of services needed.
Contact us for a discovery call.

Most engagements begin within two to four weeks of a Discovery Call.

The process is designed to move quickly so your business doesn’t wait months for senior marketing leadership to take effect.

A fractional marketing director is a senior marketing leader who runs your marketing for part of the week rather than full time. You get direction, planning and hands-on delivery, scaled to what your business needs, without the cost of a full-time hire.

A fractional CMO is another name for a fractional marketing director. Both describe an experienced marketing leader who works with your business for an agreed number of days. We tend to say marketing director, because most growing businesses want leadership that also rolls up its sleeves.

A part-time CMO is usually called a fractional marketing director, a fractional CMO or an outsourced marketing team. All describe the same thing: senior marketing leadership for an agreed part of the week, without a full-time salary.

Outsourced marketing means bringing in an external team to lead and run your marketing instead of building a full department in-house. You gain senior direction, day-to-day delivery and specialist skills, and you flex the support up or down as your priorities change.

Cost depends on how many days a week you need and the seniority of the leader. The model gives you senior marketing leadership at a fraction of a full-time executive salary, with rates agreed up front and no long-term contract.

A marketing manager runs day-to-day activity. A marketing director sets the strategy and leads the whole effort. Many growing businesses need both, which is why our model gives you leadership and delivery from one flexible team.