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Why Us

Help focus, grow and strengthen your business with a part-time Marketing Director

Embrace the best

Why consider part-time

Proven process that delivers

The right match for you

Our track record of performance

We may not be for you

Be in control from the start

Simonsig Tactical Case Study

Simonsig Wine Estate is synonymous with the history of the South African wine industry, the Stellenbosch wine region, and the Malan family name.

Bitzer Case Study 

Industrial Client Supplying a Key Component to the Refrigeration Industry

Radio Taxis UK

The Marketing Centre helps Radio Taxis to create a marketing structure and define their strategy.

Team

Kim van der Merwe
Regional Director

Big Biz Experience:

Neotel (Telecommunications)

Vox (Telecommunications)

Volkswagen (Automotive)

 

Small Biz Experience:

Intuate Group (Broad based IT)

Extra Expertise (outsourced HR and Staffing)

Peter Ivanoff
Part-time Marketing Director

Big Biz Experience: Sasol Oil (Pty) Ltd Edcon Retailing Group

Small Biz Experience: Eazybranch Logistics (Pty) Ltd Uniplate (Pty) Ltd

Lwandile Booi
Part-time Marketing Director

Big Biz Experience: Vodacom, Vodafone (International);  Showmax

Small Biz Experience: GSM renta fone (OR Thambo International); Commode Business Solutions

Guinevere Thomas
Part-time Marketing Director

Big Biz Experience: 

Cartrack Limited SA & Africa; Infrastructure Specialist Group (ISG) SA & Africa;3M SA & Africa

Small Biz Experience: 

Managing Director : Business Venture

 

Carolyn Dobbie
Part-time Marketing Director

Big Biz Experience: Pennypinchers Building Materials (Pty) Ltd, BP Express Shops

Small Biz Experience: The Cape Town Book Fair, Washtub Industrial Laundry Service

Karen Laubscher
Part-time Marketing Director

Big Biz Experience: Indigo Brands, Clicks

Small Biz Experience: The Voice Clinic, Alchemy Business Development

Sally Shuttleworth
CEO

Big Biz Experience: Coca Cola; Financial Services; Tourism; Shell Select and Ultra city; Property developers; McDonalds

Small Biz Experience: Dizzy Dots Trading
Karen Senior
Part-time Marketing Director

Big Biz Experience: Coutts & Co; Achievement Awards Group

Small Biz Experience: Simonsig; Skybound Capital

Approach

Our method has been fine tuned through the years whilst working with many mid-size businesses. This results in you finding the best Marketing Director for your company and your culture. So how does this work?

Healthcheck

Business owners can become confused about marketing and that’s totally understandable. Between marketing consultant’s jargon and your sales team potentially considering marketing as part of their departmental function, it can become difficult to know how to move forward effectively. In fact, marketing results can lack focus or consistency, both in implementation and in measurement.

The Marketing Centre approach does away with all these confusing elements, encapsulated through our approach of marketing in a straight forward matrix, called the Marketing 360.

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.

Tools and tips for effectively measuring marketing ROI
Having trouble measuring your marketing ROI? Automation and analysis tools can help. While it’s often claimed that measuring marketing ROI - especially in digital marketi ...
  • by Kim van der Merwe
  • 10 October 2019
How to Implement a Winning Customer Retention Process
Customer retention versus customer acquisition: It’s a battle for the ages.  We know that maintaining loyal customers can be easier and more profitable than finding ...
  • by Kim van der Merwe
  • 10 September 2019
5X Your Sales Pipeline with these Five Steps
A lot of people think that marketing is solely concerned with long-term growth. If you need short-term financial fixes, they say, you need to turn to sales. Marketing is no ...
  • by Shannon Mackey
  • 28 August 2019
Brand Development and attracting investors
  If your product or service isn’t a brand, angel investors won’t give you a second look. We’ve all heard the stories of ideas that have been literally co ...
  • by Simone Girling
  • 25 July 2019
Tech Innovators - Do you have the marketing skills to beat the innovation curve 10 years to mainstream adoption?
  It takes guts to be an innovator. You’re disrupting an industry. And if you’re on the cutting-edge of technology in industries such as telecoms, fintech or insur ...
  • by Shannon Mackey
  • 23 July 2019
Distributors - Your sales presenter is leaving hundreds of thousands of Rands on the table
  No one is going to dispute that getting a new, unknown product onto a retailer’s shelf isn’t one of the toughest jobs out there. Any sales rep working for a dist ...
  • by Pedro Casimiro
  • 12 July 2019
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