Experience
Achievement Awards Group
Fractional CMO - Marketing and promotional strategy; team management; SaaS product launches; holistic company positioning; SA and global market development.
Simonsig Wine Estate, Stellenbosch
Fractional CMO - Created and implemented a product brand pillar strategy and marketing plan that aligns all communications and promotional activities; facilitated brand workshops to align employee and business focus.
DUO PR agency, Cape Town
Regional manager of the Cape Town team in a B2B tech marketing and communications agency: management and leadership, monitoring financial well-being, business growth, client satisfaction, team stability and engagement.
Skybound Capital Fund Managers, Cape Town
Led a brand refinement project to create a more sophisticated and cohesive identity. Implemented a group profiling framework to better align the company’s entities, enhancing client clarity and positioning the business as both a portfolio management and wealth advisory service. This resulted in improved client understanding and increased investment in diversified funds.
FASTA
CMO / Head of Marketing - FinTech brand development and refinement; growth and digital marketing strategy formulation, rollout and management (email, mobile, SMS, display, SEO, PPC and affiliate marketing); digital product alignment, development and launch; marketing team and acquisition partner management; online media and content development and management; data analytics, tracking and analysis; UX and UI; radio campaign.
Coutts & Co Wealth Managers, London, UK
A variety of positions including brand and advertising management; design, marketing and communications management and environmental design management. Premium brand identity and marketing communications; client base segmentation; strategic and tactical brand management; HNW UX based promotional activities; client environment and client experience alignment with business strategy for new office openings in Dubai and Mumbai.
Freelance Account Management, Art Direction and Marketing Consultant, London
Art Direction, design and copywriting; advertising and marketing campaign creation, implementation and monitoring; strategic marketing and communications strategy and implementation
