Ingenuit: Eazybranch Case Study

Brand Awareness

Ingenuit

Ingenuit developed software combined with warehousing and delivery services for businesses to manage their operation stock.

Growth Strategy, Pricing Strategy, Value Proposition & Positioning

Challenge

Little market traction for product and service offering.
Limited online presence.
No value proposition.

Solution

Improve online presence.
Creation of a product offering and pricing strategy.
New value proposition.
Market segmentation.
Strategic sales planning.
Key account management and implementation.
Reputational and brand management strategy/implementation.
“Quick win” opportunities identified.
Split the company into two separate businesses

Results

New client acquisition

Secured two new clients of significant size within a short time frame (3 months).

Turnover growth

Increased turnover by some 30%.

Strategic realignment

Realigned the business with a sound strategic plan.

Brand repositioning

Rebranding of the business to better communicate an updated value proposition to potential new clients as well as existing clients.

“Our products were properly segregated and our value proposition and pricing models looked at so that we could get some ‘Quick Wins’ which we desperately needed. With this in place we were able to secure two new clients of significant size within a short time frame. [3 months, Increased turnover by some 30%].”

Shaun Evertse

CEO, Ingenuit Software Solutions (Pty) Ltd

Related case studies

Kosnic: How using a Fractional Marketing Director has helped grow the brand, improve customer engagement, sales and profit.

Case study on how The Marketing Centre helped Kosnic Lighting Ltd grow their brand, customer engagement, sales, and profit with a customer-centric marketing strategy, resulting in impressive sales and margin growth.

Radleys: Using a Strategy Waterfall to focus marketing activities to achieve company goals

Radleys discuss how The Marketing Centre helped them to align marketing activity with business strategy achieving great results.

Tuna Marine: Case Study

Tuna Marine is a retail brand in South Africa. They tasked the Marketing Centre with addressing the issues they had with a steady decline in market share.