Challenge
- Target of 10 new leads per month, but no plan how to achieve that target
- Currently 4 new leads per month
- Focus on reactive selling
- No proactive lead generation system
- No sales pipeline
- Marketing strategy was not efficiently conceived or executed
- No segmentation of customers
- Customer rating of 2/5 for marketing “dissatisfied” customer base
- Very product focussed
- No sales management function
- Website was simply a brochure and did not generate any leads
- No database marketing
Solution
- Key market segment identified and quantified
- Monthly targeted and tailored communication to various market segments
- Creation of lead generation and qualification strategy
- Development of turnover based sales and marketing strategy
- Establishment of marketing and sales strategy mentoring program
- Development of key USP’s for the brand to move focus from product to brand
- Development of world class website as “lead hub”
- Digital strategy to drive traffic to “lead hub”
