Braintree Clothing: Helping to increase sales in a competitive retail market

Brand Awareness

Brand Strategy, PR & Brand Awareness, Value Proposition & Positioning

Challenge

Enable customers to recognize the brand’s core values centered on responsibility and sustainability
Execute a comprehensive rebrand across all business communications within a six-month window
Develop an overarching growth strategy
Differentiate messaging through wholesale channels saturated with competitor communications

Solution

Executed comprehensive branding refresh with repositioning and updated brand messaging
Implemented strategic public relations outreach to influencers, prospective and existing customers
Built support infrastructure for the wholesale-to-retail distribution network to effectively promote the differentiated brand

Results

Brand identity refreshed to better align with product quality and organizational values

Achieved extensive coverage in fashion industry publication Drapers and built ongoing relationships with industry leaders, content creators, and media professionals

Established consistent branding guidelines for wholesale partners, empowering them to communicate the updated brand to end consumers

“We sell mainly through wholesalers without direct retail presence…we needed expert marketing to make sure they [consumers] could discover us.”

John Snare

Founder

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