CISA: Case Study

Growth Strategy

CISA

CISA plateaued three years ago, experienced some client loss and was not having success acquiring new business.

Customer Segmentation, Digital Marketing, Lead Generation

Challenge

CISA plateaued three years ago, experienced some client loss and was not having success acquiring new business.

Focus on reactive selling
No proactive lead generation system
No sales pipeline
Marketing strategy was not efficiently conceived or executed
No segmentation of customers
No database marketing
No outbound communication
No content marketing
No digital strategy

Solution

Key market segment identified and quantified
Monthly targeted and tailored communication to each market segment
Full digital strategy including SEO with segment-targeted communications
Digital acquisition and retention strategy
Lead generation and qualification strategy creation
Content marketing strategy development
Sales reporting framework establishment
Development of key USPs to shift focus from product to brand

Results

Brand reach growth

Brand reach increased by over 350%

Improved media efficiency

CPM decreased by 77%

Expanded audience reach

Monthly reach of over 600,000 people

Segment sales growth

Sales into assigned segments increased by 84%

Social media engagement

Massive social channel following generated substantial monthly engagement at minimal cost

“We wouldn’t have identified a big market that we are starting to win in – we would’ve missed out. (They are) exceptional – very professional and highly competent individuals.”

Warren Purdue

Managing Director at CISA

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