Radio Taxis: Creating a marketing structure & defining strategy

Growth Strategy

Radio Taxis

Geoffrey Riesel from Radio Taxis talks about how The Marketing Centre helped them create a clear and defined marketing strategy.

Growth Strategy, Marketing Team, Sales & Marketing Alignment

Results

Refreshed brand identity

An updated brand look and feel which better reflected the clothing and the ethos of the business.

Industry media coverage

Extensive coverage in international fashion magazine Drapers and ongoing publicity links with key industry figures, influencers, fashion bloggers and journalists.

Stronger brand consistency

Greater branding consistency for wholesale customers, enabling them to communicate the revised brand more effectively to retail customers.

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