Xana Castle
Fractional Marketing Manager (Johannesburg | South Africa)
“Strategic execution with tangible ROI”
- Brings B2B and B2C marketing experience across IT services, financial services and education, with multi-country delivery across Ghana, Kenya and Zambia.
- Implemented a direct marketing campaign for an IT services provider that achieved a 46% CTR, 85% event attendance and conversion of key accounts.
- Led a digital campaign for a financial services firm that delivered a 327% ROI over six months and executed a 360-degree brand launch to reposition a client in a new market.
- Delivers integrated marketing across lead generation, digital channels, brand positioning, communications and martech, with a strong focus on measurable business impact.
What Xana Castle Brings
Campaign & Lead Generation
Plans and delivers campaigns across digital and direct channels to improve engagement, lead generation, conversion and measurable ROI.
Digital & Martech Execution
Uses platforms including WordPress, HubSpot and Mailchimp to support digital campaigns, content, customer engagement and marketing operations.
Brand & Communications
Strengthens brand positioning, corporate identity and communications through clear messaging, marketing collateral, PR and stakeholder engagement.
Multi-Market Campaign Management
Coordinates agencies, budgets and campaign activity across multiple markets to keep delivery consistent, focused and commercially effective.
Xana in a nutshell
Xana is a results-focused marketing professional with experience across B2B and B2C environments in IT services, financial services and education. She helps businesses turn marketing plans into measurable activity across digital campaigns, lead generation, brand positioning, communications and martech.
Her experience includes multi-country marketing across Ghana, Kenya and Zambia and campaigns that have delivered strong engagement and ROI. Xana combines practical execution with commercial focus to help businesses strengthen visibility, generate demand and improve marketing performance.
Ready to work with Xana Castle?