Wendy van den Heever
Fractional Marketing Manager (Johannesburg | South Africa)
“Strategic innovation with hands-on execution”
- Brings over 15 years of experience across marketing, communications, digital strategy and business transformation in global markets.
- Established AIG’s South African Innovation Hub and relocated its Claims Contact Centre to the Philippines in under two months, improving efficiency and reducing costs.
- Led major change and communications initiatives for AIG, including its Culture Journey, head office relocation and three regional rebrands.
- Managed partnership development, contact centre operations and high-profile sponsorship activations, including AIG’s global partnership with the All Blacks during their South African tours.
What Wendy van den Heever Brings
Brand & Communications Strategy
Develops brand, campaign and communication strategies that strengthen consistency, stakeholder engagement and business performance.
Digital Marketing & Insight
Uses digital marketing, SEO, AI and data-led insight to improve customer engagement, reach and marketing effectiveness.
Innovation & Business Transformation
Leads change, innovation and process improvement initiatives that strengthen operations, efficiency and organisational performance.
Partnerships & Stakeholder Management
Builds strategic relationships, manages sponsorship activations and coordinates stakeholders to support stronger commercial and customer outcomes.
Wendy in a nutshell
Wendy is a strategic marketing and communications professional with over 15 years of experience across digital strategy, brand management, innovation and business transformation. She has led complex initiatives spanning rebrands, corporate communications, sponsorships, contact centre operations and organisational change.
Her experience at AIG included establishing its South African Innovation Hub and managing major transformation projects. Wendy combines strategic thinking, strong stakeholder management and hands-on execution to help businesses improve marketing effectiveness, operational performance and customer engagement.
Ready to work with Wendy van den Heever?