Stella Bischoff
Strategic Brand & Business Leader (Cape Town | South Africa)
“Connecting brand, customer and commercial strategy to unlock sustainable growth.”
- Brings senior brand, marketing and commercial leadership experience across FMCG, retail, e-commerce and analytics in African and global matrix environments.
- Repositioned PnP Clothing, increasing shopper penetration from 83% to 91%, improving brand trust by 11 points and significantly growing social engagement.
- Has led marketing, analytics and commercial functions across PnP Clothing, Markham, Beam Suntory, NielsenIQ, The Brand Nursery and Diageo.
- Combines brand strategy, customer insight, CRM, digital transformation, AI-enabled marketing, P&L ownership and team leadership to support measurable growth.
What Stella Bischoff Brings
Brand Strategy & Growth
Brand positioning and strategic direction that strengthen customer perception, brand equity and long-term commercial growth.
Customer & Commercial Insight
Customer, research and data insights that shape stronger propositions, journeys, pricing decisions and commercial priorities.
Digital & Customer Engagement
CRM, digital, social and omni-channel strategies that improve engagement and create more connected customer experiences.
Leadership & Transformation
Senior leadership that builds capable teams, clearer structures and practical frameworks to support transformation and measurable growth.
Stella in a nutshell
Stella is a strategic brand and business leader with experience across FMCG, retail, e-commerce and analytics. She has led brand, marketing, analytics and commercial functions in both African and global organisations, combining customer understanding with commercial discipline and practical execution.
Her experience spans brand repositioning, CRM, digital transformation, AI-enabled marketing, consumer research, innovation, P&L ownership and transformational team leadership.
Ready to work with Stella Bischoff?