Shannon Mackey
Regional Director and Fractional CMO (Cape Town | South Africa)
“Strategic clarity meets creative problem-solving, with sleeves rolled up”
- Brings over 20 years of marketing experience across Europe, Australia, Africa and the Americas, including senior roles with Reebok SA, TBWA Hunt Lascaris and mid-sized South African businesses.
- Leads The Marketing Centre’s Western Cape region, supporting business owners and leadership teams with strategic marketing direction that connects activity to commercial growth.
- Helps businesses strengthen market segmentation, reposition brands and develop practical marketing plans that create clearer direction and stronger market focus.
- Coaches and develops internal marketing teams, combining pragmatism, creative problem-solving and commercial thinking to improve execution, confidence and measurable results.
What Shannon Mackey Brings
Brand & Portfolio Strategy
Develops brand, portfolio and positioning strategies that strengthen market relevance and support sustainable B2B and B2C growth.
Lead Generation
& Commercial Growth
Builds focused marketing strategies that attract the right customers, improve conversion and connect activity to commercial outcomes.
Market Expansion & Positioning
Helps businesses enter new markets with clear segmentation, positioning and messaging that resonate across different audiences and geographies.
Team Leadership
& Effectiveness
Coaches marketing teams, strengthens execution and introduces greater structure, accountability and measurement to improve marketing performance.
Shannon in a nutshell
Shannon is a strategic marketing leader with over 20 years of experience across Europe, Australia, Africa and the Americas. She helps businesses sharpen their positioning, strengthen marketing plans and connect activity more closely to commercial growth.
Her experience includes senior roles with Reebok SA, TBWA Hunt Lascaris and mid-sized South African businesses. As Regional Director for The Marketing Centre in the Western Cape, Shannon combines practical leadership, creative problem-solving and team development to help businesses gain clarity, improve execution and achieve measurable results.
Ready to work with Shannon Mackey?