Robyn Dreyer
Fractional Senior Marketing Manager (Cape Town | South Africa)
“Building and growing brands through strategy, insight and disciplined execution.”
- Brings more than 15 years of marketing experience across FMCG and healthcare, working with established brands including Milo, Cheerios, Nature Valley, Old El Paso, Savlon, Band-Aid and Listerine.
- Former Marketing Manager and Global Principal Lead at Bounty Foods and Care, responsible for strategic direction, long-term brand vision and integrated campaign delivery across a portfolio of consumer brands.
- Leads new product development and complex marketing projects from concept through to launch, coordinating agencies, budgets, timelines and cross-functional teams.
- Brings specialist healthcare marketing experience, including professional engagement, university programmes, Key Opinion Leader relationships and award-winning professional marketing campaigns.
What Robyn Dreyer Brings
Brand Strategy &
Growth
Clear brand strategy and positioning that strengthen established brands, guide long-term direction and support sustainable growth.
Integrated
Campaigns
End-to-end campaigns that connect strategy, agencies, budgets and activation across multiple channels and stakeholder groups.
Innovation & Project Delivery
Structured management of new products and marketing initiatives from initial concept through to successful in-market execution.
Consumer & Healthcare Insight
Consumer, shopper and healthcare insight that informs stronger brand decisions, customer engagement and commercial marketing plans.
Robyn in a nutshell
Robyn is a senior marketing professional with more than 15 years of experience across FMCG and healthcare.
She combines brand strategy with strong end-to-end project management, taking initiatives from strategic development through to execution.
Her experience spans integrated campaigns, new product development, consumer and shopper insight, healthcare professional marketing, agency management and cross-functional delivery across regional and global environments.
Ready to work with Robyn Dreyer?