Riaan Brits
Fractional Marketing Manager (Cape Town | South Africa)
“Connecting data, digital marketing and CRM to drive measurable growth”
- Brings extensive experience across South Africa, Sub-Saharan Africa, EMEA and APAC, spanning integrated digital marketing, CRM, customer experience, brand development and sales enablement.
- Led international digital marketing activity across EMEA and APAC and has held Head of Marketing and Sales and Head of Marketing positions.
- Improved customer campaign open rates by 22% and landing-page conversion rates by 28% at iCar Technologies through data-led campaign optimisation.
- Has led CRM, customer experience and brand initiatives for organisations including Chery South Africa, Kjaer Group and PayInc, formerly BankservAfrica.
What Riaan Brits Brings
Digital Marketing Strategy
Integrated digital strategies across SEO, PPC, paid social and campaigns that connect marketing activity with commercial growth objectives.
CRM & Customer Lifecycle
CRM, segmentation and customer data strategies that strengthen acquisition, retention and engagement across the customer lifecycle.
Analytics & Performance
Dashboards, campaign data and ROI measurement that identify opportunities, improve decisions and guide marketing investment.
Customer Experience & Growth
Customer journey, UX and sales enablement initiatives that improve engagement, conversion and alignment between marketing and sales.
Riaan in a nutshell
Riaan is an experienced marketing leader who connects digital marketing, customer data and CRM to improve marketing effectiveness and support measurable growth. His experience spans consulting, contract and leadership roles across South Africa, Sub-Saharan Africa, EMEA and APAC.
He has worked across digital campaigns, customer experience, websites, UX, SEO, analytics, brand development and sales enablement, combining strategic thinking with practical implementation and data-led decision-making.
Ready to work with Riaan Brits?