Ray Asiroglu
Fractional CMO (Gauteng | South Africa)
“Delivering business solutions that drive growth and inspire breakthrough marketing interventions”
- Brings 38 years of marketing, strategy, product and consulting experience across South Africa, Türkiye and Iran, spanning client-side, agency and consulting environments.
- Has held senior roles at Blue Circle, Pilkington’s Tiles, Barlows Appliance Company, Argus Newspapers, Grey Advertising South Africa and The Agency for Advertising & Marketing, including more than a decade as Strategic Planning Director.
- Through StratRay, has advised businesses across healthcare, fintech, insurance, FMCG, automotive, ICT, retail and B2B, supporting both established organisations and growing businesses.
- Has supported major brand and growth initiatives including the launch of Cipla OTC, membership growth strategies for Bonitas Medical Insurance, the relaunch of Sweetie Pie and strategic planning for brands including Mazda, Procter & Gamble, GlaxoSmithKline, Diageo, Telkom and Transnet.
What Ray Asiroglu Brings
Marketing & Growth Strategy
Develops research-led strategies that connect customer needs, market opportunities and commercial priorities to practical marketing action.
Customer & Market Insight
Uses research, customer behaviour and market intelligence to uncover opportunities, shape decisions and strengthen marketing effectiveness.
Brand, Product & Portfolio Development
Shapes brands, products and portfolios around customer needs, market potential and sustainable commercial performance.
Integrated Marketing & Alignment
Builds multi-channel marketing plans and stakeholder alignment to support effective execution, measurement and continuous optimisation.
Ray in a nutshell
Ray is a senior marketing leader with 38 years of experience across South Africa, Türkiye and Iran. His career spans client-side, agency and consulting roles, supporting multinational brands, growing businesses, startups and public sector organisations.
His expertise includes marketing strategy, customer insight, product and portfolio development, integrated campaigns and organisational alignment. Ray combines research-led thinking with practical commercial experience, helping businesses understand their markets, align stakeholders and turn strategic insight into focused marketing action.
Ready to work with Ray Asiroglu?