Mandy Hawkins
Fractional Marketing Assistant (Cape Town | South Africa)
“Transforming clicks into conversions with data-driven marketing”
- Brings hands-on experience across HubSpot, Zoho, Mailchimp and Monday.com, supporting CRM implementation, data cleansing and optimisation to create stronger marketing foundations and customer journeys.
- Uses audience segmentation, campaign analysis and structured reporting to improve targeting, customer engagement, lead quality and marketing performance.
- Conducts technical website and social media audits, keyword research and SEO analysis using SEMrush and other optimisation tools to identify opportunities and improve digital visibility.
- Combines data-led insight with practical implementation across social media, email automation, CRM and day-to-day marketing operations to turn strategic direction into measurable action.
What Mandy Hawkins Brings
CRM & Marketing Operations
Implements, cleans and optimises CRM systems and marketing processes to improve data quality, visibility and customer journey management.
Data, Segmentation & Reporting
Uses segmentation, campaign analysis and structured reporting to improve targeting, identify opportunities and support better marketing decisions.
SEO & Digital Optimisation
Conducts website, social and SEO audits, keyword research and technical analysis to strengthen visibility and improve digital performance.
Campaign & Automation Support
Supports social media, email marketing and automated workflows that improve campaign consistency, lead nurturing and customer engagement.
Mandy in a nutshell
Mandy is a data-led marketing professional who turns strategic direction into organised, measurable marketing activity. She supports businesses across CRM optimisation, data cleansing, audience segmentation, reporting, email automation, SEO and digital audits.
Her hands-on experience includes HubSpot, Zoho, Mailchimp, Monday.com and SEMrush. Mandy combines analytical thinking with practical implementation, helping businesses create stronger marketing systems, improve customer journeys and turn performance insight into focused action that supports long-term growth.
Ready to work with Mandy Hawkins?