Kirsten Theofanous
Senior Digital Marketing Strategist – South Africa
“Combining digital strategy, paid social and strong account leadership to drive better marketing performance.”
- Brings nine years of digital marketing experience spanning paid social, organic social media, digital strategy, account leadership and campaign management.
- Has worked across pharmaceutical, B2B, SaaS, hospitality, beauty, e-commerce, financial services and consumer brands within agency environments.
- Manages Meta Ads, campaign budgets and multi-brand portfolios while translating performance data into clear recommendations for senior clients.
- Former Department Head and Social Media Team Lead, with experience building team workflows, implementing KPIs, mentoring people and coordinating cross-functional delivery.
What Kirsten Theofanous Brings
Digital &
Social Strategy
Integrated digital, paid and organic social strategies that connect business objectives with focused campaign activity and content direction.
Paid Social
Performance
Hands-on Meta Ads management, optimisation and reporting designed to improve campaign performance and make budgets work harder.
Account & Client Leadership
Strong senior client relationships, strategic account management and clear performance reporting across complex multi-brand portfolios.
Team & Campaign Leadership
Experienced team leadership and cross-functional coordination that improve workflows, accountability and consistent campaign delivery.
Kirsten in a nutshell
Kirsten is a senior digital marketing strategist with nine years of experience across paid social, organic social media, account leadership and campaign management.
Her agency background spans pharmaceutical, B2B, SaaS, hospitality, beauty, e-commerce, financial services and consumer brands.
She combines strategic thinking with hands-on campaign execution, Meta Ads management and performance reporting, while bringing strong experience in client relationships, team leadership and cross-functional delivery.
Ready to work with Kirsten Theofanous?