Karen Senior
Fractional CMO (Cape Town | South Africa)
“Creative excellence meets commercial pragmatism, delivering brand experiences that connect emotionally and perform commercially”
- Brings over 20 years of marketing experience across creative agencies and client-side roles in the UK and South Africa, spanning financial services, luxury, fintech, SaaS, wine and FMCG.
- Has led integrated campaigns, brand identity projects, digital initiatives and customer experience improvements for organisations including Coutts & Co, Simonsig Wine Estate and challenger brands.
- Launched Coutts into new global markets and developed a product pillar strategy for Simonsig Wine Estate to strengthen brand focus, positioning and commercial growth.
- Builds and leads marketing teams, works across internal and external partners and brings award-winning creative and brand leadership to marketing strategy and delivery.
What Karen Senior Brings
Brand Strategy & Revitalisation
Builds, evolves and repositions brands to strengthen market relevance, customer connection and long-term commercial value.
Integrated & Digital Marketing
Develops cross-channel marketing across digital, social, UX, SEO, PPC and content to support visibility, engagement and growth.
Customer Experience & Insight
Uses customer insight, market analysis and performance data to improve journeys, strengthen engagement and optimise marketing activity.
Creative & Marketing Leadership
Combines creative direction with team, agency and partner leadership to deliver distinctive, commercially focused marketing.
Karen in a nutshell
Karen is a creative and commercially focused marketing leader with over 20 years of experience across the UK and South Africa. She helps businesses strengthen brands, improve customer experiences and deliver integrated marketing across digital and traditional channels.
Her experience spans financial services, luxury, fintech, SaaS, wine and FMCG, including work with Coutts & Co and Simonsig Wine Estate. Karen combines creative direction with strategic thinking and practical leadership to build marketing that connects with customers and supports measurable business growth.
Ready to work with Karen Senior?