Joanne Crow
Fractional Marketing Manager (KwaZulu-Natal | South Africa)
“Strategic execution with measurable impact, driving revenue growth through digital strategy and lead generation”Strategic marketing leadership with a creative touch”
- Brings over 17 years of marketing experience across B2B and B2C industries, including tourism, luxury, hospitality, real estate, healthcare and FMCG.
- Led marketing initiatives at Fairmont Zimbali Resort that increased customer engagement and supported revenue growth, earning the High Performance Colleague Award five years running from 2014 to 2018.
- Spearheaded campaigns at The No Nonsense Group for major brands including Unilever Food Solutions, Magnum Ice Cream and Deutsche Bank.
- Builds data-led, customer-first marketing strategies across lead generation, CRM, digital campaigns, websites, email and PR to improve ROI and support business growth.
What Joanne Crow Brings
Lead Generation & Customer Growth
Targeted campaigns, CRM and retention activity that attract the right audiences, strengthen engagement and support revenue growth.
Digital, Website & SEO
Digital campaigns, website optimisation, search and social activity that improve visibility, customer journeys and marketing performance.
CRM, Email & Automation
CRM and email marketing strategies using platforms including HubSpot, Marketo and Mailchimp to nurture leads and improve conversion.
Marketing Leadership & Reputation
Strategic marketing, agency leadership, PR and stakeholder management that strengthen delivery, collaboration, brand reputation and business performance.
Joanne in a nutshell
Joanne is a commercially focused marketing manager with over 17 years of experience across B2B and B2C industries. She helps businesses improve lead generation, customer engagement and revenue growth through digital strategy, CRM, website optimisation, email marketing and integrated campaigns.
Her experience spans tourism, luxury, hospitality, real estate, healthcare and FMCG. Joanne combines data-led decision-making with practical execution, helping teams align marketing activity with customer needs, measurable performance and wider business goals.
Ready to work with Joanne Crow?