Giselle Chelin
Fractional Digital Specialist (Gauteng | South Africa)
“Driving qualified traffic, conversions and stronger advertising returns through strategic paid media.”
- Brings over 15 years of digital marketing experience, specialising in Google Ads, paid search, SEO strategy and paid social media.
- Founded MJ Media Digital Marketing Agency in 2011 and manages paid media strategy, implementation, optimisation and reporting for clients across multiple industries.
- Manages Google Search, Display, Shopping and Performance Max campaigns, with experience spanning audience targeting, remarketing, conversion tracking and budget optimisation.
- Combines hands-on campaign management with GA4, Google Tag Manager, Search Console and SEMrush to improve performance and guide marketing investment.
What Giselle Chelin Brings
Paid Media Strategy
Performance-focused paid media strategies designed to attract qualified traffic, increase conversions and improve advertising returns.
Campaign Optimisation
Continuous testing and optimisation of bids, keywords, audiences and budgets to improve campaign performance and efficiency.
SEO & Search Insight
SEO audits, keyword research and competitor analysis that help improve organic visibility and inform stronger search strategies.
Analytics & Reporting
Tracking, attribution and performance reporting that show what is working and where advertising investment should be focused.
Giselle in a nutshell
Giselle is a Paid Media Specialist with over 15 years of experience across Google Ads, paid search, SEO and paid social media. She combines strategic campaign planning with hands-on platform management, helping businesses attract qualified traffic, improve conversions and maximise advertising returns.
As founder of MJ Media Digital Marketing Agency, she manages campaigns across multiple industries and also supports agencies and Pearson UK as a freelance Paid Media Specialist.
Ready to work with Giselle Chelin?