Dale Bedford
Fractional CMO (Spain)
“Turning brand, digital and performance insight into focused marketing that drives commercial growth”
- Brings more than 15 years of marketing experience across South Africa, the UK and Spain, spanning fractional leadership, brand strategy, paid media, SEO, content and digital marketing.
- Grew Old El Paso volume and value for four consecutive years and delivered a 72% sales increase for Nature Valley through an integrated national campaign.
- Has led marketing strategy for hospitality, property, financial services, SaaS and consumer brands, working directly with founders and leadership teams to turn business goals into focused marketing plans.
- Combines brand positioning, go-to-market strategy, paid media, SEO and performance reporting to improve visibility, engagement, conversion and marketing ROI.
What Dale Bedford Brings
Brand Strategy & Positioning
Clear positioning, messaging and go-to-market strategies that help brands stand out, connect with customers and support growth.
Digital & Performance Marketing
Paid media, SEO and digital strategies that improve visibility, conversion and return on marketing investment.
Content & Customer Engagement
Structured content and channel strategies that strengthen brand storytelling, customer engagement and consistency across digital platforms.
Analytics & Commercial Insight
Performance reporting and marketing analytics that turn data into clear priorities, stronger decisions and more effective budget allocation.
Dale in a nutshell
Dale is a fractional marketing consultant with more than 15 years of experience across South Africa, the UK and Spain. She works with founders and leadership teams across brand strategy, digital marketing, paid media, SEO, content and performance reporting.
Her background spans FMCG, consumer brands, hospitality, property, financial services and SaaS, combining strong commercial experience with hands-on digital expertise. Dale is particularly experienced in translating business objectives and performance data into focused, practical marketing strategies that support measurable growth.
Ready to work with Dale Bedford?