Business Insights | The Marketing Centre SA

The Key Differences Between a Fractional Marketing Team and Freelancers

Compare the benefits of a Fractional Marketing Team vs. marketing freelancers, and discover which approach to outsourced marketing leadership suits your business best.

The Key Differences Between a Fractional Marketing Team and Freelancers

Compare the benefits of a Fractional Marketing Team vs. marketing freelancers, and discover which approach to outsourced marketing leadership suits your business best.

The right way (and the wrong way) to structure your marketing team

Staffing is a genuinely make-or-break decision. Discover the right way to staff your marketing team and avoid common pitfalls.

What to look for in your first marketing hire – and how to spot a good one

Hiring is never easy, especially for marketing roles. Understand the different kinds of marketers and how to sort great candidates from average ones.

The most common marketing problems across 1,500 businesses in the UK and SA

Here are the most common problems we see business owners making, why they matter and how to fix them.

Should you cut your marketing budget in tough economic times?

With continuous loadshedding and the constant increase in the cost-of-living, many businesses are starting to look at making budget cuts.

How To Create a Marketing Plan and Use it to Get Results

Marketing Planning provides a practical checklist that helps you develop a plan for your company marketing.

Brand Building: What’s It All About?

Brand building has to start internally, and it has to start at the top of the business. So ask yourself this. How do you perceive your business?