Business owners can become confused about marketing and that’s totally understandable. Between marketing consultant’s jargon and your sales team potentially considering marketing as part of their departmental function, it can become difficult to know how to move forward effectively. In fact, marketing results can lack focus or consistency, both in implementation and in measurement.
The Marketing Centre approach does away with all these confusing elements, encapsulated through our approach of marketing in a straightforward matrix, called the Marketing 360.
It results in the four essential areas of marketing within the business:
It’s really just common sense. That’s why our Marketing Directors revisit our Marketing 360 matrix over and over again. It creates a road map, provides a checklist, a review of other areas affected, and most significantly a progress evaluation of what has been accomplished.
Each of these functions is then supported by:
10 minutes to see where you are
To see how your marketing presently measures up on our Marketing 360 matrix, why not spend 10 minutes and run through our questionnaire? It’s free! We’ll then email you a summary that explains what you’re doing well, and what could do with some attention, as well as suggestions for improvements, and we will even provide a few pointers. There’s no hard sell, just clear, straight forward business marketing advice.