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Simonsig Tactical Case Study

Simonsig Wine Estate is synonymous with the history of the South African wine industry, the Stellenbosch wine region, and the Malan family name.

These elements are intertwined in this family-owned farm, where the late Frans Malan produced the first bottle of our much-loved Kaapse Vonkel, South Africaʼs first Méthode Cap Classique made in the classic bottle-fermented style. He is also honoured for co-founding the thriving Stellenbosch Wine Route, a first in its time. Today, his legacy lives on through his sons, Francois and Johan, and grandchildren Francois-Jacques, Christelle and Michael, the 2nd and 3rd Malan generations at Simonsig Wine Estate.

One of our part-time Marketing Directors, Karen Senior has been working for Simonsig Wine Estate, and the Malan family for many years, as a valued member of their strategic management team. They have recently completed a tactical sales tool that we think is so beautiful that it's worth sharing. We love the story that it tells, rich in history and family values.

Challenge

Simonsig Wine Estateʼs sales and marketing team needed a tool that captures the Simonsig story, and explains the Estateʼs location and proximity to Cape Town. Primarily aimed at foreign clients and visitors whose first language isnʼt English and when a verbal explanation isnʼt suffice or possible.

 

Solution

A 6 minute video that tells the rich story of Simonsig honestly, with feeling, professionalism and substance. The script and footage takes you through the many facets of Simonsigʼs heritage, provenance, pioneering attributes and commitment to social and environmental aspects.
Subtitled versions are available in Mandarin, Russian and German for Simonsigʼs key international markets.

Result
An easy to use promotional tool that the sales, marketing, tasting room and wine-making teams use at a variety of locations and for a range of clients and visitors. 
The video has removed the language barriers that often limit conversation during meetings and at events.

 

Positive feedback from important markets.

 

We are applying the Simonsig video with great effect in both the local and international markets. This video is in my opinion the first professionally produced video of Simonsig that objectively and positively covers all the important aspects and features of this esteemed estate. 

It has been used with great success and enormous pride in important markets such as Russia, China and the USA. The subtitles used for markets in Russia, China and Germany are an important added benefit that contributes to the success and value of the video. The overall reaction in these markets concerning the video has been very positive and constructive.

The video has become an important tool for our agents and sales staff to professionally present Simonsig on both the international and local stage. I am personally, as Head of Sales and Marketing, very proud to use this video in my presentations with the objective to provide traction to the brand and generate more sales.

Jacques Jordaan, Simonsig Head of Sales and Marketing
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