Experience
AIG
Head of Digital & Direct Marketing:
Designed multi-channel marketing campaigns that integrated direct email, social media, paid search, and display ads, leveraging AI tools and SEO to enhance customer engagement and expand media reach. Managed the expansion of partnerships in the consumer product market, overseeing Business Development and leading the Contact Centre team, including five outsourced partners. Additionally, appointed and supervised media agencies and service providers for lead generation and creative content development, developed and managed social community management, and optimised the full marketing budget, aligning expenditures with financial goals and organisational priorities.
AIG
Head of Marketing & Communications Sub-Saharan Africa:
Managed all marketing and communications activities for the corporate entities in South Africa, Kenya, and Uganda. By utilising PR strategies and thought leadership, brand exposure and media coverage were enhanced particularly in the B2B market. Ensured consistent and accurate brand application across all marketing and communications efforts, executing three rebranding projects over a nine-year period. Designed and managed corporate websites with a focus on usability and consistency across devices, leading sitewide rebrands and platform upgrades to ensure seamless transitions and user experience improvements. Additionally, managed the global sports sponsorship in the local market, including VIP events and market activations during the team's annual visits. Developed and distributed all internal communications, including executive commentary and change communications, ensuring organisational alignment and effective messaging.
ACE Insurance (CHUBB)
Head of Facilities & Communication
Managed all marketing and communications activity at a local level with a focus on building industry partnerships and leveraging thought leadership activity.
Co-ordinated all local projects related to ACE Green (sustainability) and ACE Corporate Social Investment
