Ronel Durling
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Ronel Durling

Role: Marketing Manager
Region: Gauteng

As a strategic marketing professional with over 25 years of experience, Ronel has a proven track record of driving business growth through data-driven marketing strategies. From financial services to telecommunications and retail, she has developed and implemented strategies and campaigns that directly impact bottom-line results. 

Ronel thrives on transforming complex marketing challenges into clear, actionable strategies, having successfully led multi-million-rand campaigns and repositioned brands for sustained market success.

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Experience


  • Marketing Strategy & Execution – Aligning marketing communication with business objectives to drive revenue, retention, and brand growth. 
  • Data-Driven Decision Making – Leveraging data analytics and segmentation to refine targeting and optimise campaigns. 
  • Brand Development & Positioning – Creating compelling value propositions, messaging frameworks, and market differentiation strategies. 
  • Customer Acquisition & Retention – Developing and executing campaigns that increase engagement and lifetime value. 
  • Integrated Communication Planning – Managing internal, external, and investor relations to enhance brand perception. 
  • Budget & Resource Optimization – Maximizing marketing ROI through strategic budget planning and supplier management. 
  • Leadership & Mentorship – Guiding marketing teams and emerging leaders to build high-performance functions. 

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