Natasha Casewell
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Natasha Casewell

Role: Marketing Manager
Region: Gauteng

Natasha is a skilled marketing professional and leader with over 19 years of experience in marketing and brand management across leading South African and global brands. Having worked in both corporate and advertising agencies, she is proficient in Above-The-Line and Below-the-Line marketing with extensive experience in developing and executing strategies across diverse and challenging environments. She is passionate about the ever-evolving digital landscape and the vast opportunities it offers to brands.   

With an excellent understanding of commercial implications she works to ensure her strategic recommendations align to an organisation’s goals and objectives in an efficient and profitable manner and drive sustained brand growth. Results driven and passionate about helping brands grow, Natasha works to ensure there is strong collaboration within the relevant business teams, such as Sales, Marketing, Finance and Supply, in order to construct successful marketing initiatives.  

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Experience


Haleon   

Group Marketing Manager  

Responsible for leading a specialized portfolio in the business and managing the brand team in the execution of the brand strategies and campaigns to achieve market shares, sales, profit and marketing objectives.  

Key responsibilities included developing robust omni-channel campaigns with a focus on digital channels such as SEO, social media, paid search, display ads, programmatic/digital creative optimisation, and e-commerce strategies to drive online sales growth. Oversaw portfolio management and product innovation, leading innovations from concept to market launch. Executed ongoing analysis of data and the competitor environment as well as market research to direct strategies.  

 

Pfizer Consumer Healthcare 

Marketing Manager 

Core member of the SA leadership team with full marketing responsibility for the Pfizer Consumer Healthcare brand portfolio in South Africa. Drove the strategic direction of brands and ensured alignment with local and global objectives.  

Core responsibilities included managing brand P&Ls and marketing budgets, developing and implementing innovation strategies, sales forecasting, pricing and merchandising strategies. The role also involved mentoring and developing brand managers, managing contracts and relationships with advertising agencies and external suppliers, and collaborating with the sales team to provide effective tools and training. 

DraftFCB  

Account Manager  

Brand custodian for financial and healthcare accounts within the advertising agency. Effectively managed and implemented the integrated marketing communication requirements of Clients that spanned across Above-The-Line and Below-The-Line channels. Provided input into the communication and media strategies, ensuring they met specific communication objectives and maintained brand consistency. Conducted frequent competitor monitoring and analyses to ensure brand strategies remained relevant and aligned to current market trends.  

 

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