Jade Harding
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Jade Harding

Role: Marketing Manager
Region: KZN
Jade’s 20 year marketing career includes marketing strategy, management, and implementation, primarily within B2B roles in Financial Services (Deloitte) SaaS for professional services, Governance Risk and Compliance (Lexis Nexis), Manufacturing, Telecoms, and Call Centre marketing experience.
Jade thrives on immersing herself with client teams, taking a gentle, ethical and professional approach. Coined the ”idea ologist” she brings marketing strategy and implementation to life with her copywriting and hands on creative design experience.
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Experience


  • Creation of dynamic marketing plans
  • Branding: 10 years of running a consultancy focused on branding
  • Internal Communication: Developing internal communication plans bringing to life business values and culture.
  • Managing marketing execs/teams including freelancers & agencies: Ensuring that plans are executed, I usually head up the internal team and manage agencies & freelancers, evaluating the latter.
  • Sales: Liaising with sales director around training and sale toolkits
  • Direct Marketing: Experience in digital direct marketing developing messaging, CTAs, video integration, landing pages & telemarketing scripts.
  • Market & Business Research: Client interviews, brand workshops, focus groups and high level discussions with senior management, Directors and Board-level.
  • Digital marketing: LinkedIn, Instagram & Facebook strategies – including content, ads & profiles.
  • Donor Strategies: Experience in building digital donor strategies, key messaging and automated campaigns
  • E-commerce: Starting and developing online sales
  • Website development: Messaging, user journeys, planning new sites, supplier selection & management, web video and video case studies
  • CRM / automation: Experience with Everlytic and Salesforce Marketing Cloud Account Engagement (Pardot).

Business insights
by Jade Harding

Article
25 October 2024

Implementing Account-Based Marketing (ABM) in Smaller Businesses: Challenges and Benefits

ABM: Why It’s Worth the Struggle for Long-Term Success

Read article