Guide
Building Your Brand
A Step-by-Step Guide to Developing and Maintaining Your Brand
Every business has a brand, even if it has made no effort to create or curate one. Everything your business does, every touchpoint between the business and the customer, every interaction and every transaction contributes to your brand.
In this guide, we’ll lead you through the basics of building your brand - what it is and why it matters. We’ll show you how to establish your current brand values and implement a vision that changes them, if needed; how to pick the right channels to communicate your message and how to set a company culture that makes that message ring true.
And finally, we’ll run through the major mistakes we see businesses make around brand activity, so you know what to avoid doing.
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Brand Building, what’s it all about.
What is a brand, and why you need one.
Getting your brand right, addressing what your brand stands for, where your brand is and what your target market believes about your brand.
The four Ps and brand building.
How to make your brand real, the five channels you should definitely think about.
Brand within your business: setting your company culture.
Common mistakes when updating your brand.
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