Work smarter, not harder - Time is precious, so prioritize your own efforts carefully. In high growth businesses, much time is spent responding to queries or troubleshooting, ending up as the culture of that business.
Focus on what you do well - Don’t panic about lack of income or growth by responding with a “let’s do/make more” approach. Rather understand what you are good at and better ways of finding new customers for that service or product
Do more Digital Marketing - This is an absolute must when growing any business where visibility is lacking. It’s also cheaper and more measurable than classical advertising.
Understand what makes your customers buy from you - Chat to existing customers and understand what it is they love about you, and what it is they don’t.Think like your buyer.
Build your distribution networks - Trust is earned and a referral is far easier to convert than a cold lead.
Communicate with potential new customers PROACTIVELY - You need to actively reach out to potential new customers weekly.
Planning - Growth is a direct result of planning and planning for success means being anticipatory of what could hold your business back. It is well documented how planning is linked to solid performance and the measurement of success.
Cross Sell - Sell more product lines/services to existing customers, it’s a quick win. Make sure you are communicating everything you do to your existing customer base.
Detailed Financial Sales Reporting - Really understand your financials and identify the profitable/unprofitable areas of your business.
Have fun and find your passion again - Creative fatigue happens. If you can’t motivate yourself, you won’t motivate your team or your customers,and your business will suffer. Find the “why”.
Bonus: Data is key - use it optimally where you have it across all areas of your business
If that all sounds good but you don’t know where to start, then please contact The Marketing Centre, and like hundreds of other businesses, you too can benefit from working with one of our dynamic, highly experienced and well networked part-time marketing directors.