Business Insights

Brand

    17 May 2024
    B2B Brand Differentiation

    Brand differentiation: how smart B2B SMEs build powerful brands

    Brand differentiation is often misunderstood and overlooked. We caught up with two of our Marketing...

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    4 January 2024
    Strategy Leads B2B

    Lead generation vs brand awareness: why winning businesses invest in both

    There’s more to marketing than lead generation. Building a great brand can positively impact...

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    Why you shouldn't cut your marketing budget in tough economic times
    15 March 2023
    Brand Growth Strategy Marketing budget

    Should you cut your marketing budget in tough economic times?

    With continuous loadshedding and the constant increase in the cost-of-living, many businesses are...

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    business man with folded arms smiling at camera
    9 March 2023
    Brand Marketing Plan

    How To Create a Marketing Plan and Use it to Get Results

    Marketing Planning provides a practical checklist that helps you develop a plan for your company...

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    Brand building
    31 January 2023
    Brand

    Brand Building: What's It All About?

    Brand building has to start internally, and it has to start at the top of the business. So ask...

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    24 April 2020
    Communication Brand

    Brand Reputation during the Covid-19 Crisis

    Every action that you take during this crisis period should be thoroughly thought out. Here are 3...

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    six-woman-standing-and-siting-inside-the-room-1181622
    2 December 2019
    Leads Sales Brand

    Get Set for 2020,set your brand straight, firm up your plans!

    Start your year off with a firm Marketing plan and direction using the expertise of our top...

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    Ansoff Matrix-4
    18 November 2019
    Leads Retention Communication

    How to get your current customers to spend more

    We will take you through 4 ways to get your current customers to spend more with you.

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    Illustration of business environment - micro environment, macro environment and internal environment
    5 November 2019
    Leads Sales Communication

    Do you fully understand your customer and your market?

    Make sure that you understand your customer before you market to them.

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