Business Insights
Marketing money pits: where are you wasting the most cash?
Too many businesses burn money on mind-boggling marketing activity with no proven ROI. Others...
Top 10 tips from our Marketing Directors for Business Growth
Top 10 tips from our Marketing Directors for Business Growth
Brand Experience
Research has shown that there are five core indicators of brand experience that can directly affect...
Social media has killed email marketing - long live email marketing
Social media is a potent part of the modern marketing strategy. But has social media killed off...
Email marketing: dead or alive? Interview with CommuniGator’s Lee Chadwick
As part of our series on email marketing and social media, we’ve been talking to specialists in...
How to build trust with your marketing director
Introducing a senior mareting director is essential for growth. But, it's challenging, especially...
Email marketing - should your business be using it?
Email marketing - should your business be using it?
You need to own your domain name and hosting
Your company’s domain names play a vital role in how you present yourself to the outside world, so...
Brand audits, brand values and your brand's value
Business owners don’t always equate values with the value of their brand, but knowing exactly what...