Once the place where we all went to watch silly clips, YouTube is now offering live TV services, it’s cheaper than the cost of a 30” spot on national TV plus “digital TV” has an added bonus – it allows you to target exactly who you want to show your ad to and they can view it in their own time. Using YouTube can be a cost-effective way to grow your business, if used regularly as part of your marketing strategy.
Here are 8 benefits that YouTube can provide to your business:
1. Tap Into the horde of YouTube’s traffic
Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.
- YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.
- 1 billion people visit YouTube each month globally
- According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network
2. Marketing on YouTube will help you get found on Google
You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be as important as text-only pages.
You can take advantage of this by writing high-quality articles on your site and creating complementary videos in YouTube. Doing this will build backlinks to your site, meaning you get found on Google more often by people searching.
3. Your content never dies
Re-purposing content you have already created is an effective form of content marketing, as you can reach an audience that will love that particular type of content (Eg. 1 post can easily be re-purposed into many formats including podcasts, infographics, presentations and video series).
This approach enables you to create at least 4 pieces of content from just 1 idea, resulting in an engaged audience who can easily digest the information you provide for them.
4. Grow your audience worldwide
This is one of the biggest benefits of using YouTube for business. Consistently creating video content opens the door to new visitors who would never come across your business any other way. Through YouTube, you can reach a worldwide audience even if you only speak one language.
5. Build your email list in YouTube
Another benefit of using YouTube for business is the ability to build your email list as you continue to provide valuable, engaging content. Use software that allows you to embed your sign-up form directly into YouTube videos. A video can be stopped temporarily for a viewer to enter their email address and subscribe to your list, before they continue.
6. Your audience will promote you and buy from you
Videos with a personal touch help to increase conversions. People buy from those they trust, and that trust is built by you relating to them on an emotional level. Research now shows that, for professional services and general companies, if you are driving traffic to a landing page with a video of a person in the company speaking about the product or service, it can dramatically increase your list of leads and sales.
7. Target your audience with AdWords for Video
The biggest advantage of AdWords for Video is that you’ll only pay for engaged views. An engaged view occurs when a viewer watches your ad for at least 30 seconds. In other words, if your video ad is skipped, you won’t pay anything.
Take a look at how Rokenbok generated 50% of their customers from YouTube due to their video advertising campaign.
The biggest benefit of AdWords for Video is the potential to grow your audience through ‘earned views’. These views are free and are earned when someone who chooses to watch your video ad, then goes on to watch one or more videos on your YouTube channel within a 7-day period.
8. Make money with AdSense for Video
Creating regular video content gives you the opportunity to earn some money directly from your videos, through Google’s AdSense for Video programme. You can use Google AdWords and AdSense for Video together to make some money back from your video campaigns too. This means that you can run AdWords campaigns for your videos, whilst making money by allowing others to advertise on your videos.
As you can see YouTube is a viable platform for growing your audience and business in a number of ways. If you invest the required time to learn the main components of the platform, YouTube will show itself to be a worthwhile addition to grow your business.
Sources: http://www.bizcommunity.com/Article/196/66/158418.html
https://support.google.com/youtube/answer/1646861?hl=en
http://wearegrow.com/8-massive-benefits-of-using-youtube-for-business/