All business leaders know that their customer's information is a really valuable asset, and customer relationship management is crucial.
It is imperative to implement systems to manage and standardise CRM, so why is it that we see numerous CRM projects failing, the systems aren't used at all, are under utilised or mis-managed?
CRM is widely known the marketing project that fails most often. Why are there so many CEO's who can't understand why they can't make it work? Why is it that CRM is the most likely project to end up in a car crash?
Our sister business in the UK, Freeman Clarke, put together a CEO's briefing that explains what a CRM system is, why companies use them and most importantly 10 golden rules to avoid a CRM car crash!
Freeman Clarke is the UK’s largest and most experienced team of part-time (we call it “fractional”) IT leaders. They work exclusively with ambitious organisations and frequently help their clients use IT to beat their competition. Visit their website: https://www.freemanclarke.co.uk for more information.
If you find this article relevant to you and your business, you might find our article What Does CRM Really Mean? of interest.
