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Why Us

Help focus, grow and strengthen your business with a part-time Marketing Director

Embrace the best

Why consider part-time

Proven process that delivers

The right match for you

Our track record of performance

We may not be for you

Be in control from the start

Radio Taxis UK

The Marketing Centre helps Radio Taxis to create a marketing structure and define their strategy.

CISA Case Study 

CISA is an established business that imports and markets locks in South Africa. The business plateaued three years ago, experienced some client loss and was not having success acquiring new business. 

Washtub Laundry Case Study

Washtub is an established business that provides specialised industrial laundry services to the secondary healthcare and hospitality sectors in the Western Cape, South Africa. The business plateaued three years ago, experienced some client loss and was not having success acquiring new business. 

Team

Karen Laubscher
Part-time Marketing Director

Big biz Experience: Indigo Brands, Clicks

Small biz Experience: The Voice Clinic, Alchemy Business Development

Andrea Ellens
Part-time Marketing Director

Big biz Experience: Robertsons Spices/Unilever, Sainsburys Supermarket UK

Small biz Experience: Paycode – Fin Tech company, St Gobain Gyproc

Karen Senior
Part-time Marketing Director

Big biz Experience: Coutts & Co; Achievement Awards Group

Small biz Experience: Simonsig; Skybound Capital

Richard Butterfield
Part-time Marketing Director

Big biz Experience: Pick n Pay; Foschini Group; Mr Price Group 

Small biz Experience: Tourvest Group; Wellness Warehouse 

Carolyn Dobbie
Part-time Marketing Director

Big biz Experience: Pennypinchers Building Materials (Pty) Ltd, BP Express Shops

Small biz Experience: The Cape Town Book Fair, Washtub Industrial Laundry Service

Daniel Serman
Part-time Marketing Director

Big biz Experience: Umbro International Clothing brand; Fair Cape Dairies

Small biz Experience: CISA; Bitzer International

'Marketing Director of the Year' 2017

 

Heidi Patmore
Part-time Marketing Director

Big biz Experience: Nokia; Paycode

Small biz Experience: Limelight Advertising; Clarkhouse Human Capital

Joel Serman
Part-time Marketing Director

Big biz Experience: Fair Cape Dairies; Woolworths; Tiger Brands; Bitzer

Small biz Experience: Tuna Marine & Orlichem Chemicals

'Marketing Director of the Year' 2017

Approach

Our method has been fine tuned through the years whilst working with many mid-size businesses. This results in you finding the best Marketing Director for your company and your culture. So how does this work?

Healthcheck

Business owners can become confused about marketing and that’s totally understandable. Between marketing consultant’s jargon and your sales team potentially considering marketing as part of their departmental function, it can become difficult to know how to move forward effectively. In fact, marketing results can lack focus or consistency, both in implementation and in measurement.

The Marketing Centre approach does away with all these confusing elements, encapsulated through our approach of marketing in a straight forward matrix, called the Marketing 360.

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.

Digital Marketing 101: Is Pinterest really a useful B2B Marketing Platform?
  Many businesses are still not sure about the benefits of using Pinterest for business, questioning whether it is a B2B or B2C social media platform? Well, it’s bot ...
  • by Sonja Shear
  • 07 July 2018
Digital Marketing 101: Are you using Chat Bots as a digital sales tool?
  When you go onto a website and a box appears asking you to chat – you’ve hit a Chat bot.  So, if you’re wondering whether almost every website has an enth ...
  • by Sally Shuttleworth
  • 29 June 2018
Are you headed for a head on CRM collision?
All business leaders know that their customer's information is a really valuable asset, and customer relationship management is crucial. ...
  • by Sally Shuttleworth
  • 28 June 2018
Digital Marketing 101: LinkedIn - a powerful marketing tool to focus strategic objectives
 In today’s highly competitive landscape, LinkedIn has come to the rescue and become an effective marketing tool – for both individuals and businesses. It helps peopl ...
  • by Simone Girling
  • 14 June 2018
Digital Marketing 101: Is Twitter right for my business?
    Following a stranger, shouting on the street about something you overheard them saying, telling everyone that you pass on the street about a great new whit ...
  • by Shannon Mackey
  • 28 May 2018
Our new Compact Plan
I am delighted to introduce our latest plan from The Marketing Centre, providing more flexible access to part-time Marketing Directors with a proven track record. ...
  • by Sally Shuttleworth
  • 24 May 2018
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