CISA Case Study
Washtub Laundry Case Study
Carolyn DobbiePart-time Marketing Director
Big biz Experience: Pennypinchers Building Materials (Pty) Ltd, BP Express Shops
Small biz Experience: The Cape Town Book Fair, Washtub Industrial Laundry Service
Sarah Ambler-SmithMarketing Director
Big biz Experience:
Citrix Systems, Symantec
Small biz Experience:
Luggage Warehouse, EOH Technology Solutions
Andrea EllensPart-time Marketing Director
Big biz Experience: Robertsons Spices/Unilever, Sainsburys Supermarket UK
Small biz Experience: Paycode – Fin Tech company, St Gobain Gyproc
Akhona MahlatiPart-time Marketing Director
Big biz Experience: British American Tobacco (BATSA), Standard Bank of South Africa
Small biz Experience: Pressure Die Cast, Cutie and Cute
Karen SeniorPart-time Marketing Director
Big biz Experience: Coutts & Co; Achievement Awards Group
Small biz Experience: Simonsig; Skybound Capital
Simone GirlingRegional Director Cape Town
Big biz Experience: The Financial Times, The Penguin Group, Pearson Education, QVC, Jones Lang LaSalle
Small biz Experience: Nashua, PRS Alliance
Lwandile BooiPart-time Marketing Director
Big biz Experience: Vodacom, Vodafone (International) & Showmax
Small biz Experience: GSM renta fone (OR Thanmbo International) & Commode Business Solutions
Our method has been fine tuned through the years whilst working with many mid-size businesses. This results in you finding the best Marketing Director for your company and your culture. So how does this work?
Business owners can become confused about marketing and that’s totally understandable. Between marketing consultant’s jargon and your sales team potentially considering marketing as part of their departmental function, it can become difficult to know how to move forward effectively. In fact, marketing results can lack focus or consistency, both in implementation and in measurement.
The Marketing Centre approach does away with all these confusing elements, encapsulated through our approach of marketing in a straight forward matrix, called the Marketing 360.
As you would think, having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.