CISA Case Study
Shannon MackeyPart-time Senior Marketing Manager
Big Biz Experience: Reebok South Africa (pty) Ltd; Illovo Sugar
Small Biz Experience: MilliCare; Tafta
Big Biz Experience: Coca Cola; Financial Services; Tourism; Shell Select and Ultra city; Property developers; McDonalds
Carolyn DobbiePart-time Marketing Director
Big Biz Experience: Pennypinchers Building Materials (Pty) Ltd, BP Express Shops
Small Biz Experience: The Cape Town Book Fair, Washtub Industrial Laundry Service
AdminPart-time Marketing Director
Big Biz Experience:
Nedbank; Sanlam; Steers (Famous Brands): Cell C
Small Biz Experience:
Triumph; Maneli Pets; Redds Africa
Peter IvanoffPart-time Marketing Director
Big Biz Experience: Sasol Oil (Pty) Ltd Edcon Retailing Group
Small Biz Experience: Eazybranch Logistics (Pty) Ltd Uniplate (Pty) Ltd
Joel SermanPart-time Marketing Director
Big Biz Experience: Fair Cape Dairies; Woolworths; Tiger Brands; Bitzer
Small Biz Experience: Tuna Marine & Orlichem Chemicals
'Marketing Director of the Year' 2017
Simone GirlingRegional Director Cape Town
Big Biz Experience: The Financial Times, The Penguin Group, Pearson Education, QVC, Jones Lang LaSalle
Small Biz Experience: Nashua, PRS Alliance
Our method has been fine tuned through the years whilst working with many mid-size businesses. This results in you finding the best Marketing Director for your company and your culture. So how does this work?
Business owners can become confused about marketing and that’s totally understandable. Between marketing consultant’s jargon and your sales team potentially considering marketing as part of their departmental function, it can become difficult to know how to move forward effectively. In fact, marketing results can lack focus or consistency, both in implementation and in measurement.
The Marketing Centre approach does away with all these confusing elements, encapsulated through our approach of marketing in a straight forward matrix, called the Marketing 360.
As you would think, having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.