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Why Us

Help focus, grow and strengthen your business with a part-time Marketing Director

Embrace the best

Why consider part-time

Proven process that delivers

The right match for you

Our track record of performance

We may not be for you

Be in control from the start

Washtub Laundry Case Study

Washtub is an established business that provides specialised industrial laundry services to the secondary healthcare and hospitality sectors in the Western Cape, South Africa. The business plateaued three years ago, experienced some client loss and was not having success acquiring new business. 

Braintree Clothing Case Study

Braintrees Clothing has been at the forefront of producing beautiful ‘natural clothing’ for 20 years now, championing eco-fibres since humble beginnings in the mid 1990’s. They engaged The Marketing Centre to build an on-the-ground retail presence that would raise their public profile and communicate their brand values to consumers. 

Menzies Case Study

Menzies, a significant accountancy firm, engaged with The Marketing Centre to help them redefine their brand and re-invigorate their market presence, helping them to be voted the National Accounting Firm of the Year in 2016.

Team

Peter Ivanoff
Part-time Marketing Director

Big biz Experience: Sasol Oil (Pty) Ltd Edcon Retailing Group

Small biz Experience: Eazybranch Logistics (Pty) Ltd Uniplate (Pty) Ltd

Purity Kariuki
Part-time Marketing Director

Big biz Experience:Unilever; Nokia

Small biz Experience:Brandtone; Cugi

Este Pretorius
Part-time Marketing Director

Big biz Experience: FNB & Dimension Data

Small biz Experience: SSI & Glyn Marais

Lwandile Booi
Part-time Marketing Director

Big biz Experience: Vodacom, Vodafone (International) & Showmax

Small biz Experience: GSM renta fone (OR Thanmbo International) & Commode Business Solutions

Tony Sousa
Regional Director Northern Suburbs

Big biz Experience:

MTN SA, Acceleration Media, GloCell

Small biz Experience:

The Preserve, Triple play

Daniel Serman
Part-time Marketing Director

Big biz Experience: Umbro International Clothing brand; Fair Cape Dairies

Small biz Experience: D Purdue Group of Companies (CISA, Monument Tools, WondaSeal, Do-It.co.za); Bitzer International

Joel Serman
Part-time Marketing Director

Big biz Experience: Fair Cape Dairies; Woolworths; Tiger Brands; Bitzer

Small biz Experience: Tuna Marine & Orlichem Chemicals

Andrea Ellens
Part-time Marketing Director

Big biz Experience: Robertsons Spices/Unilever, Sainsburys Supermarket UK

Small biz Experience: Paycode – Fin Tech company, St Gobain Gyproc

Approach

Our method has been fine tuned through the years whilst working with many mid-size businesses. This results in you finding the best Marketing Director for your company and your culture. So how does this work?

Healthcheck

Business owners can become confused about marketing and that’s totally understandable. Between marketing consultant’s jargon and your sales team potentially considering marketing as part of their departmental function, it can become difficult to know how to move forward effectively. In fact, marketing results can lack focus or consistency, both in implementation and in measurement.

The Marketing Centre approach does away with all these confusing elements, encapsulated through our approach of marketing in a straight forward matrix, called the Marketing 360.

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.

Digital Marketing 101: Is Twitter right for my business?
    Following a stranger, shouting on the street about something you overheard them saying, telling everyone that you pass on the street about a great new whit ...
  • by Shannon Mackey
  • 28 May 2018
Our new Compact Plan
I am delighted to introduce our latest plan from The Marketing Centre, providing more flexible access to part-time Marketing Directors with a proven track record. ...
  • by Sally Shuttleworth
  • 24 May 2018
GDPR: Why you should be legitimately interested
  GDPR is set to change the face of marketing for any business in South Africa who markets to or does business with the EU – and mostly for the better. We still have ...
  • by Brian Hardie
  • 08 May 2018
Digital Marketing 101: Email Marketing
If you are not email marketing, it begs the question why. You might have heard the term ‘spray and pray’ and chances are that you may also be frustrated at spending so ...
  • by Carolyn Dobbie
  • 20 April 2018
What is SEO?
Dipping your toe in SEO…   How often do you find what you’re looking for on the first page of an on-line search? Chances are, your hit rate is pretty good.  ...
  • by Este Pretorius
  • 09 April 2018
Doing Business in Africa
  I often get asked as a marketer to demystify the big daunting but yet beautiful monster task that is trading in Africa. In my 20 years of travelling across our conti ...
  • by Pedro Casimiro
  • 19 March 2018
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