Kate Mol

Experience

Vodacom

Rebranding South Africa to align with Vodafone’s brand DNA and identity. Developed and launched the SMME Go-to-Market Strategy.
EOH Cloud ServicesLaunched as a late market entrant, amongst big brand competitors. Created a differentiation on a busy high street. Achieved the highest PR exposure within the entire group and achieved an average conversation rate of 32% through direct marketing.

Izwe Financial Solutions

Led the digital transformation of the marketing departments and campaigns for Ghana, Kenya and Zambia, to attract a younger, more entrepreneurial segment.

Nexio (a division of Vodacom)

Complete rebrand, launched internally and external. Developed all marketing assets, designed user journeys with the sales and product teams.

Three6Five

In-depth research that uncovered an untapped gap in the market, perfectly aligned to the business offerings, uncovering a new positioning and product hierarchy.

Internet Solutions (IS) - a division of Dimension DataDesigned, launched and managed the channel partner programme. Ran several cut-over campaigns and reward campaigns that increased sales and customer advocacy. Developed tools to enhance the programme – online ordering, self-provisioning tools, online partner portal, sales tools etc. Launched IS’ ' annual event that attracted over 1,200 C-Suite customers. Developed and sold partner sponsorship packages that resulted in a 2:1 ROI.