Experience
Alchemy
Alchemy was founded as a consulting company who worked in the publishing, gardening, glass fitting, manufacturing and service delivery industries. In 2013, Alchemy became a distributor of brands such as REN, Prai, Monday, Dose & Co, etc.
• Develop business and expansion strategies.
• Manage Brand, marketing and sales strategies.
• Create digital presence and e-commerce website.
• General & financial management
• Doubled the REN brand sales in 2 years.
• Built a start-up business with one brand to a basket of 7 brands in all major retailers.
Indigo Brands
Indigo Brands, a marketing driven company in the Cosmetic industry and division of the AVI group. Brands included were Yardley, Lentheric, Coty, Rimmel, Adidas, Sally Hansen & Guess.
• Effectively identify opportunities and target markets to develop strategies to build new and existing brands.
• New product & business development
• General management
• Headed the Coty licensed division and grew the business in 10 years by fivefold, grew Operating Profit by 160% in 4 years.
• Grew Yardley sales by 71% in 4 years, whilst growing OP by 57%.
• Grew Lentheric sales by 43% in 4 years, whilst growing OP by 114%
• Received the 2010 Sunday Times Top 10 Brands award for Yardley as the no.1 Cosmetic brand in SA.
• Grew the Indigo aerosol market share from <6% in 2002 to 33% in 2012.
• Established Indigo as a market leader in Female aerosols with 44% market share.
• Established both Male and Female no.1 SKU’s in the aerosol market.
• Received the Coty international distributor of the year award in 4 out of 10 years.
Woolworths
Launched ethnic hair care range and managed bath & body portfolio
Avroy Shlain Cosmetics
Received The Chairman’s award for an excellent contribution to the company.
