South Africa Marketing Matters #4 - Using LinkedIn to find and engage with customers

Marketing Matters from The Marketing Centre is our initiative to provide SMEs with tactics that can be implemented now - it plans to offer insight, hints and tips from our 90-strong marketing directors as well as examples of businesses doing great things.

Why should you be using LinkedIn more - and how?

Three of our Regional Directors explore why it is so important for sales teams to be using LinkedIn to build relationships from home, along with a step wise approach to achieving better results, including

• Using LinkedIn as your external face
• Building a database of new prospects
• Determining who makes a good connection
• Adding value in your interactions
• The importance of references and recommendations
• Updating your company profile
• Being real, human, targeted and kind

Other Links

• LinkedIn has fundamentally changed - has your approach?

Missed earlier episodes?

All the previous Marketing Matters episodes can be found here.

More videos coming soon...

Sign-up to our SME Resource Centre and watch out for upcoming videos on: 

• What to cut and what to invest in?
• How best to connect with your customers, what can you do to rebuild rapport?
• How to make better use of LinkedIn?
• How are our customers altering their business approach?

What else would you like to hear about? Drop us a line at marketingmatters@themarketingcentre.co.za