Business Insights | The Marketing Centre SA

Marketing to Mums

Written by Sally Shuttleworth - Founder | 14 September 2014

 Working with B-Loony on their customer-facing website Perfect Party UK, the mainly B2B-oriented business has created a whole new marketing communication strategy targeting mums with young families, as well as businesses with a seasonal calendar of entertainments and celebrations.

Working with B-Loony on their customer-facing website Perfect Party UK, the mainly B2B-oriented business has created a whole new marketing communication strategy targeting mums with young families, as well as businesses with a seasonal calendar of entertainments and celebrations.

Relevant and engaging content is key to winning these customers, such as this recent blog post:

Perfect Party UK Top 10 Best Boys Party Themes:

‘Entertaining a group of boys can sometimes be a struggle, when they mainly want to run around or hit each other over the head with their party balloons!  But give them an engaging theme, and suddenly you can organise the next hour or so into specific party games, non-girly colouring or crafts and a whole host of competitions to see who can be the fastest superhero or the loudest dinosaur. Read more…’

Take your business and your customers on the right journey. 

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