2014 Marketing Trends Survey Results

Having an insight into what your competitors’ marketing plans are can give a huge advantage.  The 2014 Marketing Trends survey carried out by Anna Hutton-North, The Marketing Centre, is now available.

The overall findings show that there is a shift in business’ approach to marketing.  Over a third of companies are focusing on just two key areas for 2014:

• Creating client relationships
• Generating sales

In addition:

• Over half of the respondents have increased marketing budgets
• 25% of companies are recruiting to increase their marketing team

The future priorities were also surprising; there has been a great deal of hype around investing in social media; however this technology does not even feature within their priorities. Those companies who want to grow their business are focusing on two areas:

• Big Data: how to extract value from customer information
• Customers driving change

Download the full results here