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Track Record

Braintree Clothing Case Study

Braintrees Clothing has been at the forefront of producing beautiful ‘natural clothing’ for 20 years now, championing eco-fibres since humble beginnings in the mid 1990’s. They engaged The Marketing Centre to build an on-the-ground retail presence that would raise their public profile and communicate their brand values to consumers. 

Challenge
  • To help customers recognise the inherent ethos of the brand; responsible and sustainable.
  • To re-brand all elements of the business through all communication channels within a challenging six month time period.
  • To create an all-encompassing strategy for growth.
  • To communicate the brand through an indirect sales channel already bombarded with messages from competing suppliers.
Solution
  • To help customers recognise the inherent ethos of the brand; responsible and sustainable.
  • To re-brand all elements of the business through all communication channels within a challenging six month time period.
  • To create an all-encompassing strategy for growth.
  • To communicate the brand through an indirect sales channel already bombarded with messages from competing suppliers.
Result
  • An updated brand look and feel which better reflected the clothing and the ethos of the business.
  • Extensive coverage in international fashion magazine Drapers and ongoing publicity links with key industry figures, influencers, fashion bloggers and journalists.
  • Greater branding consistency for wholesale customers which enabled them to effectively communicate the revised brand to retail customers.

Today there is more consumer interest than ever in Braintree’s combined sustainability and design approach – however because we sell mainly through wholesalers we didn`t have an on-the-ground retail presence that would raise our public profile and get our name out there. We knew people wanted to buy-in to our ethos, we needed expert marketing to make sure they could discover us.

- John Snare, Braintree Clothing Founder
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